A letter from the people who started all of this
In October 2007, I got laid off.
The financial industry was contracting — everyone could feel it — and I was one of 200 people who walked out of a Bay Street office with a cardboard box and a severance check that wouldn't last three months.
My co-founder, Priya, had a similar story — different firm, same week, same cardboard box — and when we ran into each other at a coffee shop on King Street, neither of us had a plan.
But here's the thing nobody tells you about getting laid off: it strips away the illusion that someone else is building your career for you.
A friend — a guy named David who'd just started a small logistics company — asked me to look at his business banking setup because his fees seemed "weird."
They were more than weird — David was paying $1,800 a month in fees he didn't need to pay, spread across four accounts that should have been two, with a merchant processing rate 0.6% above what he qualified for.
We fixed it in a week — saved him $14,400 that first year — and David told someone, who told someone else, who called us on a Tuesday afternoon and said, "I hear you're the people who actually care about this stuff."
That was the whole marketing strategy — then and now.
Nineteen years later, we've worked with 347 companies across Ontario, and the core of what we do hasn't changed: we look at how your business banking is set up, we find the money you're losing, and we fix it — usually in less than a week.
Profit matters — it's how everyone in this equation stays in business — but it's not the only metric we track.
We track how many clients stay with us year over year (91%), how many come from referrals (78%), and how many tell us we were honest with them even when it meant a smaller engagement for us (that one's harder to measure, but the emails pile up).
If you're reading this and thinking about whether a banking review is worth your time — it probably is.
— Jordan Reeves & Priya Nair
Co-Founders, PeakCreek Accounting Limited
Our Values in Action
Values only mean something when they cost you something — here are three moments that tested ours.
Honesty Over Revenue
In 2019, a Series B fintech approached us for a full treasury overhaul — a $28,000 engagement.
After the discovery call, we told them their setup was actually fine — they just needed to renegotiate one merchant contract, which we helped them do for a fraction of the cost.
They've since referred us to four other companies — but more importantly, they trust us, and that trust has a longer shelf life than any single invoice.
Transparency in Pricing
We publish our fee structure on our website — every service, every rate, no hidden costs.
A competitor once told a prospect we were "naive" for doing this — that prospect called us the next day and said transparency was exactly why they chose us over a firm charging 40% more for the same audit.
We've lost exactly zero clients because they understood our pricing upfront — and we've gained 23 specifically because of it.
Community Before Contracts
Every quarter, we run a free 90-minute banking workshop for founders at MaRS Discovery District — no sales pitch, no lead capture forms, just useful information.
In 2024, 186 founders attended those workshops — 11 became clients, and the other 175 walked away with knowledge that saved them real money regardless.
We measure our impact in people helped, not just contracts signed.
The Two People Behind the Work
Jordan Reeves
Co-Founder — Treasury & Product Strategy
"If you can't explain the fee, you shouldn't be charging it."
Jordan spent 8 years in commercial banking before founding PeakCreek — and left because he got tired of recommending products his clients didn't need.
He leads all treasury management engagements and has personally audited over 200 business banking setups.
Outside of work, Jordan coaches minor hockey in the Annex and is — by his own admission — a mediocre but enthusiastic cook.
Priya Nair
Co-Founder — Merchant Services & Cash Flow
"Data isn't cold — it's the most honest friend you'll ever have."
Priya's background is in financial analytics — she built cash flow models for a Big Five bank before realizing she'd rather use those models to help small businesses than large ones.
She leads merchant services audits and designed the 14-day rolling cash flow forecast methodology that 94% of PeakCreek clients now use.
She reads one non-fiction book per week and has a running spreadsheet ranking every ramen restaurant in Toronto — currently at 47 entries.
Want to See If We're the Right Fit?
The discovery call is 30 minutes, free, and completely pressure-free — 78% of our clients started exactly this way.
Book Your Discovery Call